At RUN, we don’t see strategy as a rigid framework or a corporate tool. Instead, we approach it as an artistic, dynamic, and adaptive force—a way of thinking that moves, bends, and evolves with the people and projects it serves. Strategy is not a roadmap set in stone; it’s a living structure, shaped through intuition, experimentation, and critical reflection.

We move beyond one-size-fits-all solutions, developing fluid, context-sensitive strategies that challenge norms and open new possibilities. By fusing artistic vision, dramaturgical insight, and structural awareness, we create strategies that support risk-taking, sustain creative ecosystems, and disrupt conventional hierarchies.

Whether we work with artists, collectives, or institutions, our consultancy is about co-designing strategies that make sense for the realities of today while remaining open to the unknowns of tomorrow. We work alongside our collaborators to craft structures that are not only functional but also bold, resilient, and radically aligned with their artistic DNA.

At RUN, strategy is not a tool of control—it’s a way of unleashing potential.

Feel free to get in touch with Karoline Skuseth or Gulli Sekse if you want to hear more.